![]() ![]() ![]() More than 50% of people polled by Facebook say they’ve visited a brand’s website after seeing a Story.Ī post shared by Instagram’s an image post, an Instagram video post can include a filter, location, caption, as well as user and location tags. (Only accounts that are verified or have 10,000+ followers have access to this feature.) For brands, it’s a significant way to drive organic leads and conversions. Stories are also one of the rare places on Instagram that accounts can post links. Several brands-some four million every month by Instagram’s count-have found novel ways to use these features, from “this or that” polls to Q&As and product tags. Interactive elements such as filters, emojis, tags, and stickers can be added to each Story. They can also be uploaded from the Photo Library.Įxpired Stories can be saved to the Highlights section of a person’s profile, positioned above the grid. Stories can be recorded by swiping right from the home screen, or by tapping the plus icon and selecting Stories. Inspired by Snapchat, Instagram Stories are 15-second videos that disappear after 24 hours. Here’s a breakdown of the different Instagram video formats. ![]() Bonus: Unlock our free, customizable Instagram storyboard template to save time and plan all your Stories content in advance. ![]()
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